PDCA - The Voice, the Educator, the Standard Bearer and the Community Builder of the Industry

e-N E W S L E T T E R
Meeting Update
Thursday March 15, 2018
2:30pm - 4:30pm

Please join us for our next meeting where Teri Crenshaw of FASTTURTLE DIGITAL will present on “How to Use Social Media to Your Advantage”. 

The Trophy Room at ASU Karsten Golf Course
1125 E Rio Salado Pkwy, Tempe, AZ 85281

2018 Meeting Dates - Mark your calendars! 
May 10th * August 16th * October 25th

Committee Updates
Community Service Committee

Image result for dog house gifWe have a neat opportunity for members to get involved with the youth in our community. Students enrolled in the Madison Park School After School Program will be making small dog houses on April 26th and May 3rd from 3pm-6pm.

Our Community Service Committee is looking for 3-4 volunteers each day to help the students pain the dog houses. We need one volunteer to serve as the instructor. It is a great opportunity to talk to kids about the merits of choosing paint contracting as a career.

If you are interested in participating, please contact Carole Anderson or Nick Brassfield at 480-888-5614 or by email at brassberrys@cox.net

Thank you to PPG for supplying the paint for this project!

Marketing Committee
We will have a booth at the upcoming Dunn-Edwards Pro Show on March 8th from 8am-2pm at their Chandler Store (2190 W Chandler Blvd #E, Chandler, AZ 85224). We are looking for help to man the booth. If you can spare a couple of hours, please contact Melissa Matthews at 800-994-9322 or by email at melissa@pdcaz.og

How to Use Social Media to Your Advantage

The theme for our next meeting is "How to Use Social Media to Your Advantage". Social media marketing is part of doing business in the new millennium. At this point in the game, not having an active social media presence is kind of like pulling out a flip phone. But some people still own flip phones, and some people dig in their heels and say, what is social media marketing going to do for me?

No matter what you sell and who you sell it to, using social media as a marketing tool can help you grow your brand and pad your wallet. So before you decide this meeting is not for you, check out these facts about social media…

• As a contractor, you know just how important word-of-mouth marketing is for your business, especially to a new buyer. Prospects trust people in their social circle and are likely to trust their suggestions as well. If you can harness enough word-of-mouth power from your audience, you’ll likely see big return.

• Social media marketing has a 100% higher lead-to-close rate than outbound marketing.

• Social media posts can be used to drive targeted traffic to your website.

• Using social media for business boosts your site’s SEO. Search engine crawlers know which pages are consistently earning traffic and which are just floating out there, forgotten and ignored.

• You can also use social media as a tool for connecting with complementary, non-competing businesses.

• Social media ads allow targeting and retargeting.

• A strong social media presence builds brand loyalty.

• If your competitors get to your potential customers first, they’ll earn their loyalty and you’ll have a hard time winning them over.

• Some brands may have bigger ad budgets than others, but all companies start off on pretty equal footing when it comes to social media marketing.

• Social media marketing will get you more sales. 70% of business-to-consumer marketers have acquired customers through Facebook.

• You’ll find customers you didn’t know existed. If you set up streams to follow keywords in Twitter, you can find people who are looking for the products you sell and direct them to your site. Using Twitter for marketing is great that way – telling people who want your products how to get them from your company is just an @ away.

• Customers you didn’t know existed will find (and buy from) you. In the process of marketing with Facebook, you’ll probably join a ton of groups related to your products, industry and customer base. By posting links in these groups, you’ll help influence customers to check out your site.

• Finally, You Can’t Beat the Price (or ROI) of Social Media — it’s free.

Legislative Updates
2018 ASCC Report

Legislative Priorities

Transaction Privilege Tax Simplification:
Senator Karen Fann introduced SB 1409 (TPT; prime contracting; alteration; replacement) to clarify the existing “MRRA” system. While the ASCC ultimately supports a “Point of Purchase” system, the ASCC will support efforts to clarify the existing system in the meantime.

• Action Item: SB 1409 passed out of the Senate with unanimous support. ASCC members are encouraged to reach out to members of the House of Representatives to express their support for SB 1409.

Representative Regina Cobb has introduced HB 2416 (appropriation; study; prime contracting classification), which seeks a legislative appropriation for an independent study on TPT simplification. The ASCC supports efforts to study and identify ways to achieve true TPT
simplification, and HB 2416 is an excellent step in that direction.

• Action Item: HB 2416 passed out of the House of Representatives with unanimous support. ASCC members are encouraged to reach out to members of the Arizona State Senate to express their support for HB 2416.

Proportional Liability:
The ASCC supports Arizonans for Fair Contracting and the group’s efforts to bring proportional liability to all construction contracts in Arizona. Senator Karen Fann has introduced SB 1271 (construction contracts; indemnification; liability provisions), and the ASCC supports this legislation. SB 1271 passed the Senate Commerce & Public Safety Committee as well as the Senate Judiciary Committee with unanimous support. The legislation now advances to the Senate floor where it will be amended to create a Study Committee charged with exploring this
issue and producing consensus legislation for consideration in the 2019 legislative session.

• Action Item: ASCC members are encouraged to reach out to members of the Arizona State Senate to express their support for SB 1271. ASCC members are also encouraged to
contact Senator Karen Fann to thank her for her efforts.

Construction Workforce Development:
The ASCC is exploring various ways to address the construction workforce shortage. The ASCC’s
top priority in this area is the funding and development of a marketing/advertising campaign that seeks to “make construction sexy.” The ASCC will continue to explore ways to fund an aggressive marketing/advertising campaign.

• Action Item: Continue to explore ways to fund a marketing/advertising campaign that will encourage employment in the construction industry.

Other Issues of Importance:
Representative Ben Toma introduced HB 2550 (contractors; inactive licenses), which seeks to change the amount of time a contractor may have an inactive license from five years to 15 years, and permits a contractor to inactivate a license for two 15-year periods. ASCC members have expressed concern with extending the timeframe a contractor may have an inactive license from five years to 30 years. However, ASCC’s government relations team has been told that the bill will be amended in the Senate to reduce the timeframe.

• Action Item: ASCC members are encouraged to reach out to members of the Arizona State Senate to express their concerns with HB 2550, and ask that the timeframe in the
bill be reduced.

Meeting Update

Committee Updates

How to Use Social Media to Your Advantage

Legislative Updates


Join us for our Next PDCA Meeting

March 15th

The Trophy Room at
ASU Karsten Golf Course
1125 E Rio Salado Pkwy
Tempe, AZ 85281


There is no charge for this event but we still need your RSVP so we can make sure there are enough seats and handouts for everyone.

Click Here


 Thank you to our
March Sponsor










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